Where specification happens year-round.

The GTA's first permanent indoor showroom for landscape and outdoor living products.

Request a demo

Contact us

Where specification happens year-round.

The GTA's first permanent indoor showroom for landscape and outdoor living products.

Request a demo

Contact us

THE OPPORTUNITY

“The landscape industry sells $8B a year across the GTA with no permanent place to experience the product. Forma changes that — one space where every decision-maker can see it, touch it, and spec it.”

“Finance is stuck in the past. Vectura gives teams real-time clarity, built-in structure, and smarter control.”

Evan kalentzis

CO-Founder

Evan kalentzis

CO-Founder

Exhibitor booths across 20+ product categories

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Exhibitor booths across 20+ product categories

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Exhibitor booths across 20+ product categories

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Contractor visits projected in Year 1

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Contractor visits projected in Year 1

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Contractor visits projected in Year 1

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Open weekly — the industry's only year-round showroom

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Open weekly — the industry's only year-round showroom

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Open weekly — the industry's only year-round showroom

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Everything the landscape industry needs — from sourcing to specification.

Forma replaces scattered supplier yards, seasonal trade shows, and outdated catalogs with a single destination built for how the industry actually works.

Curated Exhibitor Booths

Contractor Intelligence Platform

Consumer Experience Days

  • Manufacturers build immersive, permanent displays — not folding tables at a convention. Pavers, stone, decking, outdoor kitchens, lighting, and irrigation shown in full-scale vignettes that contractors and homeowners can walk through.

  • Budget oversight

    Marketing

    $43,789 / $49,700

    87%

    Design

    $24,713 / $38,300

    64%

    Sales

    $11,244 / $29,800

    38%

    Finance

    $42,700 /

    $

    5

    4

    3

    2

    4

    ,

    3

    2

    1

    0

    00

    9

    8

    6

    5

    4

    3

    %

    HR

    $13,300 / $20,900

    63%

    Ops

    $16,870 / $31,100

    54%

    Edit budget

    Spend breakdown

    Set alerts

    Duplicate

    Archive

    Edit budget for Finance department?

    The current monthly budget is $44,300.

    Please enter

    the new amount.

    0.00

    Cancel

    Confirm

    Budget oversight

    Marketing

    $43,789 / $49,700

    87%

    Design

    $24,713 / $38,300

    64%

    Sales

    $11,244 / $29,800

    38%

    Finance

    $42,700 /

    $

    5

    4

    3

    2

    4

    ,

    3

    2

    1

    0

    00

    9

    8

    6

    5

    4

    3

    %

    HR

    $13,300 / $20,900

    63%

    Ops

    $16,870 / $31,100

    54%

    Edit budget

    Spend breakdown

    Set alerts

    Duplicate

    Archive

    Edit budget for Finance department?

    The current monthly budget is $44,300.

    Please enter

    the new amount.

    0.00

    Cancel

    Confirm

    Members get a digital dashboard with foot traffic analytics, lead attribution, product sourcing tools, and event access — turning every visit into a business development opportunity.

  • Sunday open houses bring pre-qualified homeowners directly to exhibitors. Forma handles marketing, registration, and foot traffic — manufacturers and contractors just show up.

Built for every stakeholder in the outdoor living chain.

Built for every stakeholder in the outdoor living chain.

Built for every stakeholder in the outdoor living chain.

Replace trade show booths with a permanent, year-round presence. Get consistent foot traffic from qualified contractors and homeowners without the logistics of show season. Full analytics on every visitor interaction.

For Manufacturers

Replace trade show booths with a permanent, year-round presence. Get consistent foot traffic from qualified contractors and homeowners without the logistics of show season. Full analytics on every visitor interaction.

For Manufacturers

Replace trade show booths with a permanent, year-round presence. Get consistent foot traffic from qualified contractors and homeowners without the logistics of show season. Full analytics on every visitor interaction.

For Manufacturers

One location to source across 20+ product categories, meet manufacturer reps, compare materials side-by-side, and bring your clients for specification meetings. Membership includes leads, events, and platform access.

For Contractors

One location to source across 20+ product categories, meet manufacturer reps, compare materials side-by-side, and bring your clients for specification meetings. Membership includes leads, events, and platform access.

For Contractors

One location to source across 20+ product categories, meet manufacturer reps, compare materials side-by-side, and bring your clients for specification meetings. Membership includes leads, events, and platform access.

For Contractors

Visit on Consumer Experience Days to see real products installed in full-scale vignettes. No pressure, no appointments — just a curated space to explore outdoor living possibilities with experts available to answer questions.

For Homeowners

Visit on Consumer Experience Days to see real products installed in full-scale vignettes. No pressure, no appointments — just a curated space to explore outdoor living possibilities with experts available to answer questions.

For Homeowners

Visit on Consumer Experience Days to see real products installed in full-scale vignettes. No pressure, no appointments — just a curated space to explore outdoor living possibilities with experts available to answer questions.

For Homeowners

Specify with confidence — walk clients through full-scale material vignettes, compare finishes and textures in person, and leave with exact product specs. One visit replaces weeks of sample requests and supplier yard runs.

For Landscape Architects / Designers

Specify with confidence — walk clients through full-scale material vignettes, compare finishes and textures in person, and leave with exact product specs. One visit replaces weeks of sample requests and supplier yard runs.

For Landscape Architects / Designers

Specify with confidence — walk clients through full-scale material vignettes, compare finishes and textures in person, and leave with exact product specs. One visit replaces weeks of sample requests and supplier yard runs.

For Landscape Architects / Designers

The Forma Difference

Designed for how the industry actually works.

Designed for how the industry actually works.

Get started with Forma

Get started with Forma

Get started with Forma

Permanent, not pop-up

ear-round installations replace the trade show cycle. Your display is always on, always ready for walk-ins.

Permanent, not pop-up

ear-round installations replace the trade show cycle. Your display is always on, always ready for walk-ins.

Permanent, not pop-up

ear-round installations replace the trade show cycle. Your display is always on, always ready for walk-ins.

Data-driven decisions

Every visit, interaction, and lead is tracked. Know exactly what your presence is worth with real-time analytics.

Data-driven decisions

Every visit, interaction, and lead is tracked. Know exactly what your presence is worth with real-time analytics.

Data-driven decisions

Every visit, interaction, and lead is tracked. Know exactly what your presence is worth with real-time analytics.

Qualified traffic only

Contractors are vetted members. Homeowners are pre-registered. No tire-kickers — every visitor is a potential spec or sale.

Qualified traffic only

Contractors are vetted members. Homeowners are pre-registered. No tire-kickers — every visitor is a potential spec or sale.

Qualified traffic only

Contractors are vetted members. Homeowners are pre-registered. No tire-kickers — every visitor is a potential spec or sale.

Scales with you

Start with a Core Display, expand to an Immersive Bay as demand grows. Flexible terms, no long-term lock-in required.

Scales with you

Start with a Core Display, expand to an Immersive Bay as demand grows. Flexible terms, no long-term lock-in required.

Scales with you

Start with a Core Display, expand to an Immersive Bay as demand grows. Flexible terms, no long-term lock-in required.

How a single permanent display can replace a $45,000 annual trade show budget and generate 3x more qualified leads.

Request more information

$325

Cost per contractor reached at Forma — vs. $2,400 at a typical trade show

“We spend six figures a year on trade shows and maybe connect with a few hundred contractors across three weekends. The idea of a permanent space where they come to us — that's a fundamentally different ROI equation.”

Michael Lam

Industry executive

145%

Projected ROI for exhibitors based on Year 1 contractor traffic vs. booth cost

How a single permanent display can replace a $45,000 annual trade show budget and generate 3x more qualified leads.

Request more information

$325

Cost per contractor reached at Forma — vs. $2,400 at a typical trade show

“We spend six figures a year on trade shows and maybe connect with a few hundred contractors across three weekends. The idea of a permanent space where they come to us — that's a fundamentally different ROI equation.”

Michael Lam

Industry executive

145%

Projected ROI for exhibitors based on Year 1 contractor traffic vs. booth cost

How a single permanent display can replace a $45,000 annual trade show budget and generate 3x more qualified leads.

Request more information

$325

Cost per contractor reached at Forma — vs. $2,400 at a typical trade show

“We spend six figures a year on trade shows and maybe connect with a few hundred contractors across three weekends. The idea of a permanent space where they come to us — that's a fundamentally different ROI equation.”

Michael Lam

Industry executive

145%

Projected ROI for exhibitors based on Year 1 contractor traffic vs. booth cost

Be a part of the experience centre.

Forma is accepting founding exhibitors, charter contractor members, and investor inquiries. Secure your position before we open.

Limited space

We are partnering with the most dedicated manufacturers.

Accepting member inquiries

Get access to the most valuable resources in your stack.

Get early access

Get early access

Get early access